Virtual Event
June 8-10, 2021
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Wednesday, June 9 • 19:50 - 20:20
Verifiable Credentials and KYC - Returning Control Back to the Customer, a Loyalty Case Study - Mahesh Balan, Pravici LLC

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In this presentation, Mahesh Balan, CEO of Pravici will present a unique approach to handling customer data in the context of a Loyalty program. Traditional loyalty applications and CRM systems store detailed PII data. What if we changed that paradigm and instead returned the full control of PII data to the member of the loyalty program ?. A member can then have full control of their PII data, in the form of a verifiable credential stored in an Identity Wallet in their loyalty app. At Pravici, we have built a loyalty application for consortiums based on Hyperledger Fabric which allows a set of companies to cooperate and run a common loyalty application. Inspired by Hyperledger Indy and Aries projects, we now have a novel approach to storing and using member PII data, minimizing risk for both the member and the loyalty consortium.

avatar for Mahesh Balan

Mahesh Balan

CEO, Pravici LLC
Mahesh Balan Profile Co-founder of Pravici LLC, a company focused on CRM, Loyalty, Verifiable Credentials and Blockchain solutions. Pravici's award winning (check out https://dlt.mobi/mgc ) Tokenized Loyalty Points™ is a patent pending software product that democratizes the sale... Read More →

Wednesday June 9, 2021 19:50 - 20:20 CEST
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