Virtual Event
June 8-10, 2021
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Wednesday, June 9 • 11:20 - 11:50
How Blockchain will Reengineer the Media Value Chain in the Covid and Post-Covid World? - Rajesh Dhuddu, Tech Mahindra

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Since 2018-19, the Media & Entertainment industry has been undergoing a shift with increasing number of viewers migrating from the ‘linear’ broadcast services to Over-The-Top (OTT) services. Further, the demand and consumption of content had been on an exponential rise. Viewers are demanding more content and to address this requirement, the media companies have started producing more titles on a regular basis making them prone to piracy, content infringement, IPR violations and royalty related disputes. The onset of the pandemic in 2020 further accentuated the trend towards OTT platforms as there was a global lockdown on theatrical distribution. In his talk, Rajesh will delve on the prevailing challenges in the media and entertainment industry and how blockchain can be the savior by protecting the media companies from reputational and monetary losses in today’s world.

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Rajesh Dhuddu

Blockchain & Cybersec Leader, Tech Mahindra
Rajesh Dhuddu is a Blockchain & Cybersecurity Leader for USD 5.2 billion IT giant Tech Mahindra. He was instrumental in establishing Blockchain practice at Tech M that made Blockchain real and valuable for several global customers. Under his leadership, Tech M has been recognized... Read More →

Wednesday June 9, 2021 11:20 - 11:50 CEST
Virtual 2