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Virtual Event
June 8-10, 2021
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avatar for Brendan Cooper

Brendan Cooper

Panini America
Director - NFT, Blockchain & Digital Systems
Panini is the world leader in officially licensed collectibles and is the leading multi-national publisher of comics, children’s magazines and Manga in Europe and Latin America. The company is the exclusive licensor of trading cards and stickers for the FIFA World Cup, NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and. The company also has licenses from Disney and Marvel, with more than 700 global licenses in other sports and entertainment properties worldwide. Every four years Panini’s officially licensed FIFA World Cup Sticker Albums are a global cultural phenomenon.

Brendan Cooper is global digital transformation leader of digital business strategies for Fortune 1000 companies and angel/venture funded startups. An expert with comprehensive vision of NFT technology across the digital content lifecycle using the converged stack of emerging cryptographic platforms, primitives, smart contracts, artificial intelligence/machine learning, eCommerce, mobile and XR technologies. Previously, as the Director of License Acquisition, he has executed thousands of contracts with the top athletes and entertainers around the world.

Brendan has led digital transformation with a comprehensive re-imagining of the customer experience. He has deployed new NFT Collectible, eCommerce, mobile commerce, and mobile gaming platforms at scale. These platforms powered the officially licensed mobile games, the Panini FIFA Trader, NFL Blitz, NBA Dunk and others, collectively with over 7,000,000 users in 7 languages. He has also implemented a China-based FIFA World Cup mini-app on Tencent News and Sports mobile app with access to WeChat's 800,000,000 daily active users. This embedded mini-app achieved peak on-boarding loads of 45,000+ users per minute. In January of 2020 Brendan launched the Panini Blockchain, then the world’s largest officially licensed NFT Collectible platform. This platform creates digital-only collectibles as real property with perfect authenticity, perfect chain-of-custody, and best-in-class contractual property rights.
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